01 — Tutorial / How-To
MOTION DESIGN / ART DIRECTION
2025
Created a how-to video to walk through how to set up an account of third-party app and onboard Meta pixels in the Conversions API Gateway admin user interface.
Scope
Concept Development
Storyboarding
Visual Direction
Motion Design
UI animation
Final Compositing
Tools
Figma · After Effects · Frame.io
01 — Process Guidance
The setup requires users to navigate between two different sites—Stape and Meta Events Manager. To make this complex process easier to follow, I added a progress bar and transitions between steps, clearly communicating where users are in the process and what to expect next.
02 — Brand Integration
Applied Meta’s design system to balance third-party branding with Meta’s visual identity, creating a cohesive experience without competing brand signals.
Other tutorial videos
