01 — Tutorial / How-To

MOTION DESIGN / ART DIRECTION

The brief

The brief

Created a how-to video to walk through how to set up an account of third-party app and onboard Meta pixels in the Conversions API Gateway admin user interface.

Scope

Concept Development
Storyboarding

Visual Direction

Motion Design
UI animation

Final Compositing

Tools

Figma · After Effects · Frame.io

THE OUTCOME

THE OUTCOME

01 — Brand Integration

Applied Meta’s design system to balance third-party branding with Meta’s visual identity, creating a cohesive experience without competing brand signals.

02 — Process Guidance

Added a progress bar to make a complex, multi-step process easier to follow by clearly communicating the user’s current position and what to expect next.

Get in touch

shelbyxchoi@gmail.com

shelbyxchoi@gmail.com

© Shelby Choi 2026