02 — Animated explainer
MOTION DESIGN / ART DIRECTION
Ad Policies
Explainer
The brief
Created an explainer video to help advertisers understand Meta’s Advertising and Community Standards, navigate the ad review process, and learn how to address content rejections.
Scope
Concept Development
Storyboarding
Visual Direction
Motion Design
Final Compositing
Tools
Figma · After Effects · Frame.io
THE OUTCOME
01 — Visual Navigation
Used transition frames to introduce multiple subtopics and help viewers follow the narrative without losing context.
02 — Dynamic Visual Storytelling
Designed a more dynamic animation approach around the voiceover, reducing on-screen text and allowing viewers to focus on the visuals. Used simplified UI instead of literal product flows to communicate the core concepts more clearly and efficiently.
Other explainer videos
